Demetria McKinney’s new DMK Collection line is a beautiful display of lip hues that enhance your natural beauty and add dimensions to your finished look. With seven initial colors one’s certain to find a lip-mate. If you’re hesitant about jumping aboard the matte lip train, these glosses are a great exchange.
McKinney stuck to accentual colors for the first round of releases – all names represent titles off her upcoming release, “Officially Yours.” Deme, the name sake is a flirty, fun, iridescent color with a hint of playfulness; Officially Yours, is a nude like no other, that can be worn on every skin tone. 100, a gold nude, offers a nice pop of glimmer. Trade It All, blood red… is literally love on your lips, Walk Away, deep burgundy – very Fall, with a bit of mystic to it. Unnecessary Trouble, a candy coated hot pink, equates fun, fun! And lastly, In the Moment, is absolutely sheer with a touch of shimmer to either add to color, or wear completely alone.
The packaging is compelling as well. The panel siding has a mirror and once the wand is pulled out, it offers lighting for perfect application each time. Proceeds from the sales of Trade It All support The American Heart Association.
