Da’ T.R.U.T.H. Rebrands As Emanuel and Releases New Album

Known to the Christian Hip-Hop community as Da’ T.R.U.T.H., Emanuel Lee Lambert Jr. is ringing in 2023 with a new name and self-titled album, Emanuel, that proves hip-hop is not just for the youth. Emanuel, a sonic journey through Emanuel’s entire career, including years spent as a classroom-trained percussionist, is released in partnership with Mixed Bag Entertainment. Emanuel is available now on all streaming platforms.

The album Emanuel focuses on the intersection between two worlds. The world of Emanuel, his birth name, and Immanuel, the Hebrew name given to Jesus Christ. Boasting collaborations with Fred Hammond, Todd Dulaney, Aaron Cole, Dante Bowe, Tamela Mann, Maranda Curtis, Rich Tolbert, PJ Morton, Yolanda Adams, and more, this album reminds listeners that whatever their state or station of life, the greatest confidence one can have is knowing that God is “Immanuel,” the God who is with all through every season of life.

The release of Emanuel also introduces the retirement of his artist name, Da’ T.R.U.T.H., and the birth of moving forward under his given name, Emanuel Lambert. “Being older and wiser makes me feel more stripped down and vulnerable. Da’ T.R.U.T.H. is strong, and he knows it. Emanuel is more like one of the guys. I have been thinking for the past four years that this is something I wanted to do, and this was a perfect time,” shares Emanuel.

CEO of Mixed Bag Entertainment, Gary Crockett, states, “Working with Emanuel has been exciting. Seeing him along with the Gospel greats, bridge the worlds of Gospel music with hip-hop is a conduit to bring Generations together. This album speaks to the issues of life but gives an enormous celebration of hope in each song.”

With two decades of career, Emanuel has sold over a quarter million records worldwide and toured or collaborated with some of Gospel and Christian music’s premiere artists. As a leading voice in the music industry, he has been committed to using creativity in the arts to share his faith & life experiences. He has won four Stellar Gospel Music Awards and has been GRAMMY, and DOVE Awards nominated. Additionally, he serves as the CEO of the newly formed entertainment company NXT Agency.

Emanuel shares, “I craft music for a mature listener.  If you love music, you will love Emanuel.  If you love Christian hip-hop but think you are too old to listen, I’m here to tell you you’re not. I want people to feel comfortable ‘still liking this.'”

Listen to Emanuel here.